14 DAY TRIAL // Windows 8 has until now failed to reignite the collapsing PC sales, with unofficial statistics indicating that Microsoft’s new operating system had barely reached a 3 percent market share five months after launch.
A new market research rolled out by NPD DisplaySearch, part of the more famous NPD Group, claims that Windows 8 has what it takes to boost its sales in the coming months, especially because touch-screen devices uptake is on the rise.
Citing NPD’s findings, ZDNet writes that touch-capable notebooks are very likely to record a significant boost in the next few months which, in its turn, could lend a hand to Microsoft’s new Windows 8.
As you most likely know by now, Microsoft is betting big on touchscreen units for Windows 8, as the new Windows iteration boasts several essential features focused on this kind of technology.
“Touch-screen and PC manufacturers are looking carefully at how successful these initial Windows 8 touch-screen notebook models are in the market, as the touch-screen module requirements for Windows 8 increase module costs, and those requirements are difficult to meet in high volume production,” Calvin Hsieh, research director at NPD DisplaySearch, was quoted as saying.
As usual, one of the main problems for both the hardware industry and Windows 8 is the final price of the product.
Microsoft has already changed its strategy in this regard and decided to offer significant discounts to partners ready to embrace its new operating system and bring more devices running it on the market.
The lack of units capable of bringing the touch capabilities of Windows 8 in the spotlight has been cited as one of the main reasons for the slow uptake of the new operating system, with Steve Ballmer and the other high-profile Microsoft executives calling for PC manufacturers to develop more touch-capable devices.