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June 7th, 2011, 15:30 GMT · By

Windows 8 Pricing vs. Chrome OS (Free) and Mac OS X (Just $30)

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The Windows 8 SKU (stock keeping unit) prices will most probably be one of the last details that Microsoft will share with the public, save perhaps for the retail boxes, if the company’s history of Windows releases is to be taken into account.

It will certainly be interesting to see the pricing strategy for the next version of Windows, especially in the context of the new rival products from Apple and Google.

When Windows 7’s pricing strategy was still a mystery, I was ready to bet that the Redmond company would ask less money for the new platform, compared to Windows Vista. And I was right, somewhat.

At $119.99 for the upgrade and $199.99 for the full version, Windows 7 Home Premium was indeed cheaper than Vista Home Premium - $159.99 for the upgrade when it launched, and $239.99 for the full OS.

Windows 7 Professional and Ultimate editions featured price tags of $199.99 and $219.99 for the upgrade licenses and $299.99 and $319.99 respectively for the retail variants. In all fairness, Home Premium is THE SKU for end users, and its price is the one that users care most about.

The operating system landscape today is a tad different than it was at the end of 2009, when Windows 7 shipped.

A key change on the platform market is the introduction of Chrome OS, a free and open source operating system from Google.

Microsoft has a long history of successes in the fight against free and open source platforms, with no Linux distro managing to gain traction with consumers, not even Ubuntu, which at a point in time appeared to have had a fighting chance.

I for one have the feeling that things will be different with Chrome OS. It’s not marketed as a Linux distribution, despite its roots, which is a consumer plus as far as I’m concerned, and it has the entire weight of Google behind it. A huge plus – just look at the way the Chrome browser exploded over the past years.

And then there’s the new Mac OS X Apple just announced. Despite of its many touted enhancements, in excess of 250 new features according to the Cupertino-based company, Mac OS X Lion will be available for download from the Mac App Store for just $29.99 in July.

That’s considerable less than the price that users have to pay for a Windows 7 Home Premium upgrade edition. Considerably less.

But then again, Google is a search and online advertising company, it can afford to offer Chrome OS and Android free of charge, because it has never made its money in software.

Similarly, Apple can be considered a hardware company, with the software it develops carrying less weight than the devices it ships on, or for.

Microsoft doesn’t have such luxuries. The software giant sells Windows for a living, literally. To this day, an extremely large portion of its revenues are provided through sales of Windows licenses, and when Windows Division revenues drop, like they did in the past quarter, the reverberations are felt throughout the company.

Still, it will be an excellent move for Microsoft to offer Windows 8 at en inferior price compared to Windows 7. Maybe this time around not only the Home Premium SKU, but all Windows 8 editions.

As always, I’m curious what you think? What’s the price you’d be willing to pay for a Windows 8 license?

TELL US WHAT YOU THINK:

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READER COMMENTS:


Comment #1 by: SavedCoder on 07 Jun 2011, 15:56 UTC reply to this comment

$0.00 unless it came preinstalled on a computer. I like free!

Comment #1.1 by: SLOtown on 07 Jun 2011, 21:42 GMT

You wouldn't work as a coder for Microsoft for free. Really now, an OS is one large piece of work!
As for free, there are simply great apps for Windows for free - this is true. Microsoft brought the cost of owning a computer way down from the dominant years of Apple, which are still overpriced little wonders.

Comment #1.2 by: ChrisRS on 09 Feb 2012, 03:57 GMT

I pretty much agree. I will get it when I need a new PC. If the the upgrade price was $30 for home premium or $50 for Professional I would upgade several computers. I might go as high as $50 HJome and $75 Pro. At these prices MS sales would increase 10 fold.


Comment #2 by: The Mokoda on 07 Jun 2011, 16:57 UTC reply to this comment

I don't think you can compare success with a browser to success with an operating system! Two entirely different animals.


Comment #3 by: guest on 07 Jun 2011, 18:16 UTC reply to this comment

osx lion seems more like a service pack then a new os so the $30 seems overpriced imo.

But you cant argue with free


Comment #4 by: Xelliz on 07 Jun 2011, 20:20 UTC reply to this comment

I think you said it best comparing what each company does. Google gives you an OS, but makes all their money by selling your personal information. Apple charges the cost of a pair of DVD's, but won't let you out of the door on a Mac computer for less then double the cost of PC. Microsoft charges a considerable amount for an OS that works with pretty much everything and pretty much everyone...but they are "evil" right? Of course Linux is free too, but you have to rely on your own skills or wait for the "community" to provide.


Comment #5 by: Andrew Rockefeller on 07 Jun 2011, 20:22 UTC reply to this comment

Apple: To get the $30 upgrade to Lion, you must already have purchased an Apple comupter. The difference in hardware prices relative to a simmilarly specced PC suggest that somehow OSx on a new system costs upward of $500 even for the cheapest of Macs. So providing what is essentially a service pack for $30 still seems exessive. 'Free' would have been the correct price.

MS: The difference in cost between a new laptop with Win7 Home Premium and the exact same computer with linux is typically $50-$55. Not exactly wallet raping numbers given what you get. Upgrading a system does however cost you more than a decent evening out. You also failed to mention the family packs (3 licences) for $150 if you look around... great if you have more than one system in the house.

Chrome OS: You get what you pay for. It would be sad to see people cheaping out to get one of these, only to find out that they really need Windows on it to get anything done. If you wnt to save the cash, look for something that has Linux on it, install chrome (the browser) and you have the same thing as Chrome OS, but also with the flexibility of a full OS. Chrome is in it's infancy and you'll lose that massive saving that you get from just getting a laptop with Windows pre-installed.


Comment #6 by: crissu on 07 Jun 2011, 20:46 UTC reply to this comment

Not more than $50


Comment #7 by: TMX on 07 Jun 2011, 21:15 UTC reply to this comment

it does sound like a good idea but i doubt that Microsoft will do less then W7. I think it will have the same price as W7, although if they would price it like apple i think they will kill a bit the piracy.


Comment #8 by: SLOtown on 07 Jun 2011, 21:32 UTC reply to this comment

Well, for $29.99, I do hope they have solved the too small fonts problem with Mac. NO way to change all the fonts. Take for example the ridiculously small fonts in iCalendar and on the browser bookmarks bar. Mac are very hard on the eyes. Other than that, not too bad a Unix software, some call Linux for Grandma. It works, and has its high points. I find Windows overall still the easiest to live with every day, easy to customize, and very economical, as I use excellent freeware, and did not have to pay one and a half times for the hardware. My Mac Mini was a good choice for me to try out Mac software - the Mac ways, and now I am considering making it a Linux Mint Mini.


Comment #9 by: SLOtown on 07 Jun 2011, 21:39 UTC reply to this comment

Worth of Win8? This is hard to say, since not every element is reveled just yet. I am thinking I would at least consider paying $99 for an upgrade, and $150.00 for a full version, though it may be more of a done deal should they offer it for $50 as upgrade, and $99 for full.
Would consider Outlook for $50, but not $120 - ouch! Or is it more now?


Comment #10 by: unas on 08 Jun 2011, 00:30 UTC reply to this comment

I wouldn't use that piece of junk even if they're willing to give me money for doing that.


Comment #11 by: 7 fan on 08 Jun 2011, 00:35 UTC reply to this comment

Well, when i saw those prices i couldn't help but think "No wonder so many people decide to pirate the OS." The prices for it are a little up there, and although they need the money to keep developing such software, I wouldn't pay much more for windows 8 than I did for Windows XP at the time of its launch, so maybe like 120$, 125$


Comment #12 by: cht on 08 Jun 2011, 01:22 UTC reply to this comment

50 $ at most...


Comment #13 by: darren on 08 Jun 2011, 02:59 UTC reply to this comment

$0.00 i rather use ubuntu


Comment #14 by: Potanin on 08 Jun 2011, 07:23 UTC reply to this comment

I would pay the same price I paid on Windows XP.


Comment #15 by: bhbsd on 14 Jun 2011, 09:43 UTC reply to this comment

30$ For an OSX service pack? That requires a previous 1k hardware purchase. Get Out.

Free Linux knockoff with no functionality? Why?

100$ For a usable operating system? YES!


Comment #16 by: JuggerNaut on 11 Jul 2011, 00:43 UTC reply to this comment

Windows has always been WAY more expensive than Mac OS X, even the castrated versions (Home, etc...). The problem with Microsoft is that they rip you off with their Ultimate version of Windows when you can get more (and better) features with Mac OS X, which costs less than the Home version of Windows. And then Microsoft charges out the nose for Windows 7, which was nothing more than a service pack for Windows Vista (Windows ME of a new millennia)!


Comment #17 by: darkimage on 18 Oct 2011, 20:49 UTC reply to this comment

Considering Windows is among the most pirated pieces of software on the planet, I bet if they sold it for a small amount (30ish dollars, like Lion), they would pick up sales from those who would normally go through less legit means to acquire the product.


Comment #18 by: JohnnyR1 on 20 Mar 2012, 16:15 UTC reply to this comment

They are (I Hope) smart and smart would dictate a much lower price or risk a greater loss of market share with many competitors biting on their heels.
I'd say that $30.- or $40.- is SMART.
JP


Comment #19 by: Lalit on 30 Mar 2012, 09:27 UTC reply to this comment

I think that the price of Windows 8 would be as same as that of Windows 7 but as time will flow eventually it will decrease its cost but by that time i think Apple's OS would be in the flow in the market.

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