Windows 8 Fails to Impress – Suppliers

The new Microsoft OS was considered a breath of fresh air for the PC industry

By Bogdan Popa on October 16th, 2012 07:15 GMT

In addition to many other goals, the new Windows 8 operating system is also believed to be one of the main heroes for the collapsing PC industry, so significant sales boosts are expected after its debut.

Or better said, were expected, as Topeka Capital analyst Brian White said in a statement that suppliers are extremely worried about the future of the PC market, despite Windows 8’s arrival.

Most suppliers are seeing Windows 8 negatively, Brian White was quoted as saying by Business Insider, revealing that Windows 8 devices aren’t expected to record major sale growths until 2013.

“The sentiment around Windows 8 was overwhelmingly negative during our trip as the supply chain experiencing little life ahead of the October 26 launch,” he said.

Microsoft’s executives, on the other hand, are a bit more optimistic and expect no less than 400 million Windows 8 units to hit the market by July 1.

“When Windows 8 goes live on October 26, the [size of the market] is [over] 1 billion consumers. Our goal … is conservatively over 400 million units in the marketplace by July 1,” Microsoft vice president Keith Lorizio said last month.

Unsurprisingly, Microsoft CEO Steve Ballmer shares the same opinion and believes that Windows 8 will indeed lend a hand to the collapsing PC market soon after its launch.

“There's going to be close to 400 million PCs sold in the next year, which makes it a big market. And whether it's 405 (million) or 395 (million), it's a big market, and Windows 8 will propel that volume,” Ballmer said in early September in an interview with The Seattle Times.
Windows 8 is expected to revive the PC industry
   Windows 8 is expected to revive the PC industry
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