The platform has a great advantage over rival solutions

Feb 1, 2012 19:11 GMT  ·  By

When made available on mobile devices later this year, Windows 8 will have a great advantage over rival solutions, namely it will build on the success Windows benefits from. ARM CEO Warren East believes that, and he might have an idea or two of what is happening in the mobile space, since most of the smartphones and tablets out there are powered by ARM processors.

Windows is the most popular operating system in the world at the moment, and Microsoft might be able to take advantage of that when releasing the upcoming Windows 8 platform.

Tablet PCs running under Google’s Android operating system haven’t managed to impress that much, but Windows 8 should benefit from this great advantage when released.

“Consumers are familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn't have,” Warren East said, a recent article on CNet reports.

“It's up to Microsoft how well they're going to exploit that advantage. But I think that's a fundamental difference,” he continued.

Windows 8 will arrive on shelves both on ARM tablets and on Intel ones, which will allow it to take off faster than other mobile operating systems.

However, ARM’s CEO is confident that Android-powered tablets too will eventually start gaining Steam, based on how Android smartphones took off.

“Actually when Android phones were introduced, there was a lot of hype. And then, actually, they didn't take off in the sort of way that reflected that hype,” he said.

The first tablet PCs running under Microsoft’s Windows 8 operating system are expected to arrive later this year, when the platform is officially launched. While no specific release date has been unveiled so far, rumor has it that we could see Windows 8, along with devices to sport it, being released in October.