14 DAY TRIAL // Remember Microsoft’s marketing blitz announced after the Windows 8 public launch? It appears that the company's advertising budget increased tech companies’ spending on magazines by 21.6 percent in the first quarter of 2013, even though the overall ad spending dropped 5 percent.
“How’s that possible?” you may ask. Very simple, actually. A report published by the Publishers Information Bureau reveals that tech companies have spent a total of $215.9 million (€165 million) to advertise their products in magazines in the United States, with Microsoft clearly one of the companies betting big on this marketing strategy.
“Microsoft launched significant campaigns in the first quarter for software products, particularly for Windows 8. The company also launched some campaigns for Office 365 [...] But the increase, it's all Microsoft,” Jon Swallen, chief research officer of Kantar Media, was quoted as saying by Mashable.
While it’s not yet clear how much money Microsoft spent to promote Windows 8 in magazines, the company’s marketing blitz was backed by a $1.5 billion (€1.2 billion) budget supposed to let everyone know that a new Windows contraption was up for grabs.