Softpedia
 

NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home > News > Microsoft > Windows

November 6th, 2009, 08:35 GMT · By

Windows 7 vs. Windows Vista - 234% More Sold Boxed Copies

SHARE:

Adjust text size:


Windows 7
Enlarge picture
Windows 7’s overall superiority to Windows Vista has translated into the latest iteration of the Windows client, leaving its predecessor in the dirt in terms of commercial success as well. Windows 7 RTM has been embraced by over three times more customers compared to Vista RTM in the first week on the market alone. Market research company, The NPD Group, indicated that initial sales of the boxed, retail copies of Windows 7 dwarfed those of Vista’s. In the first few days on the U.S. market, Microsoft sold 234% more boxed copies than Vista, noted The NPD Group.

“Microsoft’s program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful,” revealed Stephen Baker, vice president of industry analysis at NPD. “In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles.”

Microsoft executives, including Chief Executive Officer Steve Ballmer, had revealed during visits in Taipei and Japan that Windows 7 sales were strong. However, Microsoft has so far failed to confirm the data provided by The NPD Group. At the same time, the Redmond company has yet to make public any official sales figures associated with Windows 7.

Still, although it outsold Vista by 234%, Windows 7 delivered a smaller boost in actual revenue. Statistics provided through the NPD’s weekly tracking service, reveal that actual Windows 7 dollar sales were only 82% higher than Vista. This can be explained through not only the consistent discounts on pre-sales that Microsoft offered, but also through less sales of the Ultimate flavor of Windows 7, as Microsoft worked to focus consumers more on the Home Premium and Professional editions.

And, as was expected, the launch of Windows 7 also contributed to pushing sales of Windows PCs, although to a lesser degree than Vista did starting with the end of January 2007. Sales of Windows 7 computers were 6% less than those of Vista machines, in a maker that reveals an overall 49% year-over-year units growth, and 95% over the week prior to Windows 7’s general availability on October 22nd, 2009.

“A combination of factors impacted Windows 7 PC sales at the outset, but the trajectory of overall PC sales is very strong leading into the holiday season,” added Baker. “Vista had a slight advantage at launch, as January traditionally has a bigger sales footprint than October. The other hurdle Windows 7 faced was sales of PCs with older operating systems (XP and Vista) were high, making up 20 percent of sales during the Windows 7 launch, compared to just 6 percent of older operating sales during Vista’s launch week."
FILED UNDER:
Windows 7
RTM
Windows Vista

TELL US WHAT YOU THINK:

16,089 hits · 2 comments · Link to this article · Print article · Send to friend · Subscribe to news

MUST-READ RELATED ARTICLES:


Microsoft: Windows 7 RTM Sales Bigger than Vista’s and XP’s in Japan

Windows 7 RTM Infected by 8 Out of 10 Viruses, Claims Security Outfit

Free Windows 7 Themes and Wallpapers on the Personalization Gallery

Windows 7 Parental Controls

Free Windows 7 RTM Related Chapters from Microsoft Press Books

READER COMMENTS:


Comment #1 by: Dalmo on 06 Nov 2009, 10:33 UTC reply to this comment

I don't know how much Microsoft learned from the fiasco of Vista and how successful they were perfecting Windows7 but it seems they were successful perfecting the marketing campaign for W7.


Comment #2 by: rr on 06 Nov 2009, 12:06 UTC reply to this comment

true, MS are good at marketing. If you have some crap to sell have MS sell it for you. If you want a good OS, foget MS, find somebody else to do it.

Copyright © 2001-2012 Softpedia. Contact/Tip us at

WindowsGamesDriversMacLinuxScriptsMobileHandheldNews

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   UPDATE YOUR SOFTWARE   |   ROMANIAN FORUM