14 DAY TRIAL // Just the other day I wrote an article about Microsoft’s new “To the Cloud!” marketing campaign for Windows 7 computers and Windows Live Essentials 2011. I also made sure to embed the four video advertisements that Microsoft produced for TV with that piece, as they are more than worth the 30 to 60 seconds it takes to actually watch them.
You’re bound to smile at least a few times, so by all means make sure that you check them out.
However, the ads are focused more on the message of the campaign, rather than on the actual PCs themselves.
This is why the Redmond company has put together a new video, one that highlights the machines featured in the commercials.
You can watch it embedded at the bottom of this article, courtesy of Microsoft’s Ben Rudolph.
“By now you’ve probably seen our “To the Cloud!” TV commercials where we highlight some of the cool new stuff you can do with an awesome new PC with Windows 7 and Windows Live,” he stated.
“The ads are great, but they’re only 30-60 seconds long, which isn’t a lot of time to dig into each PC and scenario.
“So, to help you better understand what’s going on in each spot and share what’s cool about the featured hardware, Ryan and I decided to shoot a video that explains it all.”
While it is emphasizing the connection to the Cloud available to Windows 7 users via Windows Live Essentials, just looking at the recently detailed Chrome OS, it’s clear that Microsoft needs to do more.
It’s also clear that “more” has little chance of actually happening for Windows 7, and that the Redmond company should aim to take Windows vNext into the Cloud to a higher degree compared to its predecessor.
In the video below you will be able to see:
“•Photo Fuse in Windows Live Photo Gallery running on the Sony VAIO J multi-touch all-in-one;
•Sharing & syncing folders using Windows Live Mesh on the Dell XPS 14;
•Windows Live Messenger HD video chat on the Samsung QX410 (Ryan’s current everyday laptop);
•Accessing all the content on another PC with Windows Live Mesh Remote Desktop, as demonstrated on the Toshiba Portege r705 (the PC I’ve been using as my work laptop for the last few weeks),” Rudolph added.
