YouTube recently released a new contest for all the 18 to 22-year-old users, allowing them to win a free flight with AirTran Airways by posting a video on the page. Because the company is now looking for a new cheer, it signed a deal with YouTube and released a contest to bring even more video content to the page. All you need to do is to record a movie dressed as a mascot.

"AirTran U is looking for a new cheer. Wear a Ewe mask and give us your best performance as our spirited, travel-loving mascot. If YouTubers vote your video to be the best, we'll give you four flights to any of our destinations. You must be a living, breathing 18-22 year old. Others in your cheers can be anywhere from 0 to 115 (props if you get that guy to do it) but aren't eligible for tickets. (Sorry, Gramps.) Also, for specific rules regarding those ages 17 or younger be sure to check out the official contest rules," the company said in the description of the contest.

As you can see if you visit the official page of the contest, the design is similar to the websites created after YouTube signed deals with BBC, Chelsea FC or NBA. Using these partnerships, YouTube aims to enhance the video content published on the page such as sports or news headlines. Take the example of BBC deal that is meant to create three new channels on YouTube, two of them to display entertainment content while the other one will offer news and headlines. In the recent period, YouTube made a huge number of partnerships, the company sustaining that it has signed more than 1000 agreements.