14 DAY TRIAL // Nokia's global market share for the first quarter of 2007 is reported as being of 36 percent (a 3 percent growth compared to the same period of last year), and as far as things are going, the Finnish company has all the chances to reach 40 percent of the world's mobile phone market share. Everyone knows that Nokia is the biggest cell phone manufacturer, producing from cheap and mid-ranged devices to smartphones and high-end luxury phones.
Nokia had in the past the goal of reaching 40 percent of the market share, but failed. Now industry experts predict that pretty soon the 40 percent milestone is about to be reached. The Espoo-based company is confident, as a few months ago it predicted that its share of the global device market would increase sequentially in the second quarter of 2007.
At the moment, all the other important cell phone manufacturers, like Motorola, Samsung, LG or Sonny Ericsson, have market shares significantly smaller than Nokia's. Even so, the Finnish producer is in a continuously search of ways to expand its market domination and has recently announced a new company structure that will be introduced from the beginning of 2008. This way Nokia wants to make sure that every growth opportunity is used and the marketing efforts will have an increased efficiency.
It's interesting to see how the Apple's iPhone release in the US (on June 29) will affect Nokia's market share. If we think that it will most probably cost more than 500 dollars, the awaited release may not have such a big impact, as most people are interested in mid or low-price devices.
The highest market share that Nokia had in an entire year comes, surprisingly, not from the latest years, but from 2002, when a 35.8 percent share was reported.