WildTangent Teams Up with Glu, GameHouse and Halfbrick to Offer Popular Android Games

After Exent announced its subscription service for mobile devices that offers customers unlimited game play of Android games, WildTangent, another important player on the mobile game market announced its new service that allows customers to play for free and rent Android games.

WildTangent's upcoming Android games service will include games from top mobile developers, such as Glu, GameHouse and Halfbrick.

According to WildTangent, customers will have the opportunity to play the premium versions of these developers' games for free first with advertising, rent them for a fraction of the retail price and purchase the titles they want to own.

Among the most popular games that will be initially available, one can notice the multi-awarded Fruit Ninja, Cake Mania and Collapse.

However, the games catalog will launch with a wider range of popular games and will continue to add new games especially designed to appeal to game players of all types and interests.

“Our mobile Android game service will be incredible for both developers and game players. Consumers can finally play every quality game that interests them, without the limiting requirement to purchase the game first; and developers will finally earn real revenues from their titles from premium advertising, rental, and purchase options,” said Sean Vanderdasson, senior vice president at WildTangent.

Furthermore, WildTangent will offer its WildCoins virtual currency within the service for rental and in-game item purchase.

“We are excited to bring some of our premium titles to WildTangent's Android games service. It means that more fans can try and buy great games like Collapse and Tiki Towers on more Android devices,” said Sandy Green, director of sales at GameHouse.

Additionally, the company's BrandBoost advertising platform will also be incorporated to provide players with free game rentals and in-game items.

WildTangent's Android games service will be launched later this year in collaboration with major carrier T-Mobile USA.