14 DAY TRIAL // Ever since news came about that Yahoo was in advanced talks to Tumblr for a buyout, users have gone into frenzy, scared of what the deal could mean to them.
However, most of their fears don’t have a solid ground to them.
For instance, one of the main worries the users had was that the blogging platform will be flooded with ads, which CEO David Karp has been opposed to since he started the company.
The fact is that Tumblr has been struggling to make ends meet while earning next-to-nothing from advertising. Without a big investor behind them, the company would have to add more and more advertising to its platform to keep the website running.
And Yahoo will most likely prevent this, especially thanks to Karp’s position on the matter, but also because it wants to keep the users happy. They don’t need users quitting the platform since that would be counterproductive to their goal of attracting more young people.
Others are worried that Yahoo will close down the service. That is just as unfounded as the fear about advertising.
While it’s true that the company has closed down several startups over the past year and even further than that, this is unlikely to be the case with Tumblr. Yahoo wouldn’t pay such a high price just to shut down the platform.
Some users fear that Yahoo will take over Tumblr policies and change what users are allowed to post and what they are not.
Again, this is mostly likely a non-point since Karp has been adamant about putting users to the forefront of his strategy in the past six years and we’re pretty sure he did the same before signing in any deal with Yahoo.
Overall, the deal seems like a good one for both companies, as well as for their users and that’s always an important point.