Play Station

Why Sony Didn't Cut the PS3's Price for 'UKans'

Not to irritate them of course

By Filip Truta, Games Editor

24th of July 2007, 09:37 GMT

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Sony's David Reeves explains in a ThreeSpeech blog entry via Next-Gen.biz why UKans didn't benefit from a PS3 price cut. The company actually looks out for the people's morals and how it would affect them to see a price cut without any proper next-gen titles to go with it. Sounds confusing, I know, just read Reeves' post:

"If you're a

consumer - and we introduced the PS3 in March for �425 or 599 Euros - let's say you bought one at the end of April and have been using it, playing Resistance: Fall of Man and MotorStorm. We've only been on the market for three and a bit months. Our thought process was: "Wait a minute - we're actually not doing too badly - we're not selling as well as Wii or DS - but seasonality-wise, compared to, say, PS2 at the same time we launched it in 2001, we're actually doing quite well on a regional level". It's exactly the target that we sought. July is not really a gamers' month unless you get a big, big title. So we thought if we reduced the price, we'd annoy a lot of people. We did think about it, but we also felt that it wasn't doing that badly. In the US, they've been going for more than six months, so they took the decision that going down in price was a better thing to do than a value pack."

OK, and a statement like this isn't annoying right? Really now, what's better? Continue with a slow moving machine and practically not making one single different approach, or actually cut the damn price once and for all and get it moving. You know that as soon as the price on that PS3 drops it'll literally eat the Xbox 360 alive, right? Then again, there are the titles, which aren't that spectacular either but hopefully that'll change too. I don't know anymore... It seems that the more Sony has to deal with PS3-related problems, the more the company reveals its imperfect nature. It's strange really, people still see Sony as the God of electronics.

TAGS:

David Reeves | Sony | PS3 | Value Pack | UK

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