14 DAY TRIAL // One of the most embarrassing things to admit in front of a stranger is anything related to health. Even if he/she is paid to listen and to give advice, being shy about certain areas of the body or about the medical history is pretty common between both men and women alike. What set the two genders apart was who they turned to when their misconceptions prevented them from seeing a health specialist: men mostly tried to "walk it off", while women often set up a focus group with friends, to receive some additional input before making a decision.
A study that comScore conducted shows that the trend of women turning to others is descending. The age of the 921 women questioned about it was between 18 and 44, and the results showed that emancipation has finally settled in. 82 percent of them have turned to Medical Professionals for information about health, 60 percent have searched for it on the Internet and only 51 percent have asked their friends, family and a few significant others, for information.
Carolina Petrini, the Senior Vice President of comScore, said in the press release that came with the chart that: "Traditionally, women have relied on friends, family or a significant other for health-related information, including sexual health and contraception. [?] But today, with the influx of newer-generation birth control methods and non-traditional pill regimens, more and more women are turning to the Internet to sort through the clutter and organize their findings. As is true in many other areas of healthcare, the consumer has become much more proactive. She wants to be informed of all of her choices, and she is relying on the Internet for answers."
Sexual health information was most sought after on the Internet, as two out of three women questioned admitted to browsing for content on the topic. That's a good thing, you never know when some frog stew or salmon brew is being served at dinner at her place, or any other traditional method of contraception is being used because she doesn't want to get pregnant. Now, with the new findings men can rest assured, they are less likely to encounter the above.