Just a take on a marketing campaign, shouldn’t affect your purchase

Jan 9, 2012 10:12 GMT  ·  By

The marketing campaign for Liquipel, a "nano" coating that repels water, is a nice effort on the part of its developers, but one of the videos used to advertise it is pure 9gag material.

The Liquipel technology sure sounds neat!

The makers claim they can make your smartphone water resistant by coating it inside and out with a water-repelling substance that’s invisible to the naked eye.

It acts like teflon, I guess. And it’s pretty ingenious, hands down.

Which begs the question: how can you market such a smart product with such a silly video?

(Go ahead, watch the clip below, then continue reading)

Ok. Is this woman’s iPhone so important to her that she doesn’t at all care what just happened? She’s smiling like she just got a hit of ecstasy, not cold water.

I mean, I know they’re trying to make a point about just how life-saving Liquipel is, but come on! This is the least credible scenario I’ve ever seen involving women.

Let’s put it this way. If a woman - as self-absorbed as Blondie here seems to be - is sun bathing and some fat tub of lard throws his useless self in the pool sending a gallon of cold water onto her entire body, that iPhone becomes the least important thing in the universe for her.

The first thing going through her mind would most likely be: “Oooh my God! This is the worst day of my life. I hope nobody was watching. Oh, great my hair is totally destroyed now.”

The second one: get the pool manager and make Fatty pay through the nose for what he did.

Even if it were Brad Pitt at the other end of the line, that SMS would most certainly have to wait in order to resolve the pool affair.

With that out of the way, check out Liquipel’s web site here. The stuff’s amazing and you shouldn’t let this personal opinion affect your purchase.

As usual, feel free to jump in and post your own take. Just make sure you don't splash anyone [wink].