14 DAY TRIAL // I admit I'm not a Mac fan. I like the Macs' style and elegance, I love the iPod, I'm downloading music using iTunes and I've even experimented with their latest operating system, Mac OS X 10.4.
But the part I love the most is the way in which Apple is treated by the media. The last time I read a statistic, Apple's systems were close to 3% world wide and 5% in the US. I'm not talking about iPod, with its crushing 75% market share. Microsoft and implicitly, Windows fans might say at any time that this market share is irrelevant.
But the media thinks differently. Any move made by Apple, any information leaking from the Cupertino headquarters (let alone when a new product is launched) will surely end up in every IT magazine (printed or online), and most of the times on the front page.
When Apple launched Mac OS X, we counted no less than 1,000 links announcing or reviewing the new OS and 40% weren't even Mac dedicated sites.
A few months ago, Apple announced it will switch to Intel (the first rumor appeared over the weekend) and I think there were at least a few dozens journalists who missed that weekend, waiting for some new information.
Apple announced that a new contract with Freescale has been signed? In less than a few hours, the press was devouring the information.
It's useless to mention the rumors related to iPod, Mac OS X running on PCs and other such media jewels.
The bottom line is that the media loves Apple. Why? Because there are many who regard this company as the only alternative to Microsoft, or they're just in love with their Macs, or just because an even higher number of people think that Apple is the only company able to innovate.