What Will ATI Do Next?

Godfrey Cheng, a director of marketing, platform technologies at ATI, has been �interrogated� by The Inquirer regarding the company�s future plans, especially concerning Avivo and the famous Crossfire.

The headlines were some pretty promising products which will soon hit the market and the marketing tour named "Avivo Dalmation Tour" in which ATI intends to showcase its latest portfolio additions. Unfortunately, the official didn�t specify what kind of products ATI is going to retail or the dates for both release and tour.

However, ATI�s representative said that even if the company merged with AMD, Intel�s challenger, the maker will keep on producing single and multi-GPUs for Intel�s processors as ATI wishes to create support for both leaders and, obviously, to be the first choice.

�The X1600 series cards and some future implementations won't need a master card. The-soon-to-be-announced R580+ will still need a master card, but the next-generation card, scheduled for later this year, won't need the extra card anymore, nor the unpopular dongle. He sees Crossfire as the ultimate gaming platform based on ATI's GPUs. The technology will eventually evolve to a new level of physics and he thinks it will be much more flexible for users,� reports The Inquirer.

Regrettably, there was no word of the so rumored device that would mix the power of a CPU with one of a usual GPU. Several unrevealed sources said that AMD-ATI could create such a product easier than Nvidia, because the companies have all the equipment and the know-how in both segments.