14 DAY TRIAL // Starting this past September 21, stores in West Hollywood, California will no longer sell fur clothing items. Unless they are ready and willing to pay fines of up to $800 (€591), that is.
This is because the city has finally implemented a ban on the sale of fur apparel. By the looks of it, this makes West Hollywood the first city in the United States to take such extreme measures against animal cruelty and the fur industry.
As was to be expected, animals rights activists were besides themselves with joy when hearing that said ban had finally been implemented.
The interesting part is that, according to PETA, some storeowners in West Hollywood also welcomed the decision.
“We are on board with the ban as we understand the concerns and have realized that there are many other fabrics and fibers that can easily take the place of real fur.”
“We feel that the desire for real fur will lessen over time as more people become aware of the process to which the animals are subject, and I believe more cities will adopt a similar ordinance,” David Malvaney, cofounder of Church Boutique, told the press.
One can only hope that such bans will soon be in place in other cities not just in the US, but also across the world.