14 DAY TRIAL // The perfect and healthiest way to lose weight will always be keeping to a balanced diet and working out regularly, and there is no question about that as health experts keep on telling us. However, for those looking to bend the rules a bit every now and then, a more convenient and relatively-effortless option is available, the calorie-burning soft drink called Celsius that boosts the metabolism and leads to weight loss.
Celsius is now shipping in many countries and, from what both the company producing it and health experts and nutritionists are telling the media, it actually works. Weight loss can be achieved by drinking Celsius because it contains plenty of ingredients that boost the metabolism and stimulate fat burning, while also coming with vitamins and calcium to support the organism throughout the day. When it comes to long term effects (on the weight and the health of the dieter) though, that’s an entirely different story, experts add.
Celsius could be the answer to fizzy drinks and the increasing obesity rate, it has been said. It can easily replace soft drinks and coffee because it tastes good, while also helping one lose weight. That happens because it contains a lot of caffeine (about the amount found in two cups of coffee) and vitamins, acting on the body and forcing it to accelerate its metabolism. To counteract the effects caffeine might have on the bones, it also contains calcium.
“[Consumers] can replace what they normally enjoy with this. We’re a great replacement for soft drinks, to a point. It was our intent all along to create a new category. This is a functional beverage – a net-negative-calorie drink.” Steve Haley, CEO of Celsius Holdings, Inc. reveals about Celsius, adding that all these claims are backed up by independent studies conducted by the company.
What’s strange is that, for once, health experts and nutritionists agree with the claims regarding Celsius: the drink actually works. “The drink does not appear to change basal metabolic rate over time, although it may ‘rev’ up metabolism briefly. The primary effect appears to be an increase in heat generation, or thermogenesis. This is plausible.” Dr. David Katz, director of the Prevention Research Center at Yale University School of Medicine, points out for ABC News. “The studies cited on their Web site do show Celsius to increase metabolic rate. This is no surprise, because the ingredients are stimulants which are known to increase heart rate and blood pressure.” weight and nutrition expert Dr. Jana Klauer agrees.
Nevertheless, the same effect can be achieved with two cups of coffee a day and a multivitamin, the same experts underline. The long term result would also be more noticeable, they tell, whereas the impact Celsius has on the health has not yet been fully determined. “Exercise is a better way to jumpstart your metabolism, and it’s healthier as well.” Keith-Thomas Ayoob, a nutritionist at the Albert Einstein College of Medicine in the Bronx, N.Y., concludes by saying for the aforementioned source.