14 DAY TRIAL // Admitting that you’re a couple of pounds heavier can be hard but, for many women, it’s downright impossible, even if no one’s asking them to say it out loud. A new survey conducted by Special K has revealed that women generally go into weight gain denial and continue spending money on smaller sized clothes, as the Daily Mail can confirm.
According to the poll, performed on 1,000 women in the UK, admitting to weight gain is difficult because that would also imply buying larger sized clothes. Instead, most ladies in this situation choose to renew their spring and summer wardrobe with tight, figure-hugging items that are one or two sizes too small, as a means of an incentive to diet and lose weight. As it happens, most of them never manage to shake off the extra pounds, which translates into money down the drain on clothes they will never wear.
One in four women spends up to £100 on items that will never see the light of day. One in five spends well above this amount, also on clothes (such as tops, jeans and dresses) that she will never wear for the simple reason that she will not lose the weight she packed during winter. However, it is believed that this approach to shopping is seen by most women as an incentive to lose weight – they just never get to the losing part, it has been said.
“The good weather at the moment is often the spark for a wave of summer dieting by British women, we found. Women do not want to buy a new summer wardrobe because it means they are admitting they cannot fit into last year’s so they either lose weight or feel the squeeze. And this year, unlike others, financial reasons are also a major factor behind Seasonal Wardrobe Syndrome. So it is even more important to be able to wear last year’s clothes.” Laura Keay of Special K says for the Daily Mail.
Of course, this is not the first time that specific figures are made public to show that a woman’s expenditure on clothes is often unjustified. Back in December last year, another survey showed that women’s closets contain about £4.7 billion worth of unworn clothes, which are either purchased in the spur of the moment, or because of the above discussed weight gain denial.