Most players will leave many of their purchases untouched

Jul 27, 2013 17:06 GMT  ·  By

I have not bought one single game during the recent Steam powered Summer Getaway Sale, even if at times I was sorely tempted to just enter my credit card details and become the proud owner of a few gems from the past that I failed to experience when they were first launched.

The reason is that Valve, for all the good it is doing in the PC gaming space, is unable to sell off the resources that, as a player, I severely lack no matter what I do: time.

Studies show that most of the people who regularly play video games are at the moment over 30 years of age and have a stable family and work situation.

This probably means that they spend at least one third of their week days if not more working for a company so that they have the money to support themselves and get access to the next release of Halo, Total War: Rome II, Assassin’s Creed, Battlefield or Call of Duty: Ghosts.

They also spend time with family, friends, cultivating the relationships that keep them grounded and fulfilled.

This also takes time and I find that work, normal day duties and social gatherings mean that I rarely get more than two hours a day on average that I can dedicate to leisure.

There are also books I need to read and quality television that we all want to watch, which further restricts the time we have to play.

There are also more quality games launched each month than ever before, which makes it even harder to select those that are worth the precious time most gamers have left.

I know, work, fulfilling social life and great game choices are good problems to have but I still wish that Valve, innovative as it is, would find a way to put extra time on sale in its regular sales.