Sony needs to drop marketing and engage with potential buyers

Mar 2, 2013 22:01 GMT  ·  By

The PlayStation 4 was officially revealed a little more than 10 days ago and I am already getting tired of hearing about the new Sony hardware platform and the amazing things it might or might not do on launch, later during 2013.

My biggest problem is not the fact that the company is increasing the hype level for its most recent device, that’s to be expected in the current market.

But I would appreciate if Sony focused on the core elements of the PlayStation 4 rather than talking about principles, values, openness, player focus, momentum and other marketing ideals.

We do have a list of the hardware specifications for the console, but we lack a clear idea of how powerful its processor is and how the shift to the X86 architecture will influence its performance.

It’s unclear exactly how many third-party developers are actually working on titles for the PlayStation 4, given the European list has shrunk from over 50 to around 30 in less than one full week.

We don’t know exactly how the traditional Move will work with the newer motion tracking capabilities integrated into the controller.

These are not trivial matters that can be clarified before launch.

I can understand why Sony is unwilling to show off the actual design of the console or its price.

But the fundamental features of the device should be revealed in full as soon as possible in order to give the public a clear chance to evaluate it and decide whether it’s worth a future purchase.

At the moment Sony is only offering details that increase the profile of the device and promising that more in-depth information will be delivered in the coming months.

I’m tired of hearing the same talking lines from leading Sony executives and would deeply appreciate a more sincere communication effort for the PlayStation 4.