Last year in October, Google released a private beta of one of the most useful applications for AdWords publishers able to allow them to better interact with their visitors. Website Optimizer was introduced as an utility able to provide useful information for publishers and work with Google Analytics, a service that is also powered by Google. Since the release of the private beta session, the company worked with its users to improve the application so, Website Optimizer is finally available to all users. The product is still beta but it allows free registration using your name and the AdWords Customer ID.

"Today, we are happy to announce that Website Optimizer is now available to all AdWords advertisers. For those who are unfamiliar with Website Optimizer, it is a free multivariate testing tool, built into AdWords, that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different combinations of site content," Peter Harbison, Website Optimizer Team, sustained on the official blog of Google Analytics.

Website Optimizer now has a separate page hosted by Google that allows users to register for the public beta session and provides more information about the product that is meant to help AdWords publishers enhance the results of their page. This new innovative tool helps marketers analyze their results better including the keywords, the traffic of the page organized on sources as well as the location of the visitors that are connecting to your website.

So, if you want to obtain more performance from your AdWords advertising platform, you should register to try the new beta released by the search giant and don't forget: "It's all about results", as Google likes to say.