Jony Ive and Craig Federighi talk about Apple’s colorful new iPhone

Sep 10, 2013 19:03 GMT  ·  By

The new iPhone 5C is now confirmed, and Apple has once again posted an informative video online to help customers with their decision to go with Apple.

Featuring iconic designer Jonathan Ive, the iPhone 5C video has a clear emphasis on the colorful nature of the device, including the fact that iOS 7 complements it aesthetically.

Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said, “iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features.”

Available to watch on Apple’s web site, the iPhone 5C video shows how the phone is crafted from a single, hard-coated polycarbonate body with a steel reinforced frame which doubles as an antenna.

“The enclosure is one continuous and seamless structure that is finished with a hard coat for a durable and incredibly glossy surface,” Apple says.

Apple developed soft, matte, microfiber-lined cases to complement the phone, with intentional contrast to the glossy, hard coat finish of its polycarbonate enclosure.

iPhone 5c comes in six colors and will be available September 20.