iOS 7 “makes the things you do every day even easier, faster, and more enjoyable”

Jun 11, 2013 11:38 GMT  ·  By

Apple has posted online the official iOS 7 video featuring Jonathan Ive, the brains behind the new redesign, as well as other Apple executives talking about the all-new features.

iOS 7 introduces Control Center, mobile AirDrop, smarter multitasking, and a minimalistic user interface with an elegant color palette, functional layers, refined typography, translucency, and motion.

According to Apple, iOS 7 “makes the things you do every day even easier, faster, and more enjoyable.”

“And while many of the apps look different, the way you do things feels perfectly familiar. So from day one, you know how to use the world’s most advanced mobile OS. In its most advanced form,” the company adds.

You can watch the official iOS 7 video here on Apple’s web site. Other videos posted by the company in light of WWDC 2013 include the “Designed by Apple” ad, and the keynote address from yesterday’s developer conference.