Microsoft rolled out a new video ad for its operating system

Oct 26, 2012 07:32 GMT  ·  By

Microsoft formally introduced its new Windows 8 operating system a few hours ago and, together with it, the company also debuted its biggest advertising campaign ever.

A new Windows 8 commercial was created to emphasize the path to Windows 8, as “people gather to experience and celebrate the new operating system.”

While we’re not sure that people are really celebrating Windows 8’s arrival, you can see some key moments from Windows 8’s evolution towards a final product, including scenes from Microsoft’s AppFest coding marathon recently held in India.

What Microsoft is actually trying to say is that it’s a global company now, so Windows 8 is aimed at all users categories from all around the globe.

It’s the most advanced version of Windows so far, as CEO Steve Ballmer said during the launch event.