14 DAY TRIAL // It hasn't been that long since Lana Del Rey teased us with a short preview of her new video, “Ultraviolence,” and now we've got the full version ready for our viewing pleasure. The clip features the singer getting ready to get married, though she seems to be in a remote, wooded location.
The grainy video appears to have been shot on an old camera, but it was actually filmed on an iPhone and the effects were added later. The whole clip is shot from the perspective of the love interest, who watches Lana put on her bridal veil and basically get ready to walk up the aisle.
The face of the groom never actually makes it in the clip, but his hand does come up once as he caresses Lana's face. Though a joyous occasion, Lana appears as a sultry yet sad bride, which is in tone with the lyrics of the song.
A white bouquet in hand, Lana walks up to the altar, and in the last few scenes of the clip the groom can be seen kneeling next to her as the camera he holds shakes slowly. Finally, they make their way out of the church into the forest before whispering “I think there's someone coming.”
“Ultraviolence” is the promo single and title track from Del Rey's new album, which comes in as a follow-up to her 2012 “Born to Die.” The album has met generally favorable reviews and it landed at number one on the billboard 200 chart.
