Today, Google announced that the company began tests for the Google Audio Ads service that will allow the search giant to run audio advertising on several radio stations.

Now, the company is targeting television advertising by acquiring one of the largest UK's broadcasters, British Sky Broadcasting.

According to the partnership, Google will have to offer British Sky Broadcasting e-mail and video search functions, as well as sharing features for broadband products. The search giant will also help the company create its own site for sharing content using the same system YouTube already possesses.

British Sky Broadcasting will allow Google to use their broadband features for a VoIP telephone service and run 30 second ads on their television system for attracting more popularity to the company.

"Under terms of the deal, announced Wednesday, Google will be able to extend the partnership in the future to Sky's television platform, replacing traditional 30-second television ads with commercials targeted to the user.
Google is looking to use information about viewing habits, obtained through Sky's set-top boxes, to produce targeted ads with the hopes of eventually tailoring campaigns to specific viewers and even storing ads on hard drives in the box itself," CBC News sustained.

"The weird thing about the media market is people have thought about it in two halves: online and TV. The truth is, in a connected market, everything is connected," James Murdoch, Sky's chief executive, said for The Guardian.

It looks like the deal is very useful for the companies because it will allow Google to increase the popularity of the company in the offline media while British Sky Broadcasting will benefit from a better presence on the internet.

So, it seems like our entire future will be based on Google services because we will be surrounded by Google's TV Ads, Google's Radio Ads, Google's Online Ads, Google, Google, Google…