Firs 30-second clip, “There You Are,” premieres online
Brad Pitt is reportedly being paid a fortune (and not a small one, mind you) to be the first man ever to endorse Chanel No. 5, one of the world’s most famous women’s perfume. Above is the first fruit of this highly mediated collaboration.Called “There You Are,” the first ad has Brad talking his way through it so, if you were expecting him to provide the goods in the looks department, you will be disappointed.
“N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit,” Pitt said a while back, when the collaboration was announced.
This explains the text of the ad, which talks about a fragrance (and a relationship with it) that is as “inevitable” as it’s utterly fascinating.
I don’t know about you, but I could listen to Pitt’s voice for an eternity.
Check it out.