Fallout 3 is going to be a very big game. The latest title developed by the company that brought you The Elder Scrolls IV: Oblivion, Bethesda, promises a gaming experience of over 100 hours, with the addition of DLC (Downloadable Content) packs after the initial launch. Set to occur in a post apocalyptic future where the dominating nations have waged a nuclear war, its action unfolds in a bombed out Washington DC. As the game is set to hit the United States shelves on October 28, with other territories getting it on October 31 or early December, Bethesda is really getting the hype up around this title.

Part of this marketing campaign are the ads the company is posting in the game's main city, Washington. Bethesda has rented all of the ad space in the DC subway station Metro Center, and is currently showing images from the game, featuring the post apocalyptic city, with famous landmarks like the Washington Monument, in ruins.

These images certainly had an impact on the people who frequent that subway station, as a report from Digital Metropolis states, "In the four minutes I had to waste while waiting for the metro to come, I counted 37 people walk by, stop, and stare at this ad. For those who don’t know, Fallout 3 takes place in a post-apocalyptic DC, and word on the street is that you can play down in the metro tunnels in addition to roaming the streets. Anyway, the crumbling Washington Monument and mutated American flag caught a lot of eyes, and people STARED."

These subway ads are only the first step in the marketing campaign for this upcoming title, as Bethesda has stated that bus ads in Washington and in other major cities are going to be employed soon.

As long as nobody gets offended, this should only work in the developer's favor. The marketing campaign is very well done and people are certainly going to take notice of this game.