14 DAY TRIAL // As part of its reorganization, Microsoft has tried a completely new strategy that's aimed at getting closer to users and listening to their ideas in order to build products that better tackle their needs.
As a result, the company recently introduced feedback platforms for Windows, Windows Phone, and OneDrive, and another one has been officially released today for the Bing search engine.
Microsoft is now looking for feedback in order to improve Bing and make it a more powerful rival for Google, again trying to tweak its service in such a way that it would offer users exactly the features they need.
The newly launched Bing Listens, which is powered by UserVoice, works in a similar way to the other feedback platforms and requires users to post their suggestions and get votes from other members. The more votes, the bigger the chances to see a specific feature implemented in Bing.
Tell Microsoft how you use Bing
One of the existing sections of the new website calls for consumers to tell Microsoft the way they use Bing in order to try tweak the search engine in order to better perform these tasks.
“We’d love to hear how you use Bing in your daily life, whether at home, on the go, or on different devices. If you have some cool usage scenarios, we’d love to know that,” Redmond says.
Bing currently holds a 19 percent search engine share in the United States, while Google still leads the charts with a share of 67 percent. While Bing is obviously far behind its Mountain View-based rival, Microsoft says that it's worth the effort because it's pretty much the only company in the world that can compete against Google.
Steve Ballmer, former Microsoft CEO, said nearly two years ago that Bing would never be killed because it was the only powerful alternative to Google, and while its chances to snatch the leading spot in the search engine market are very low, Redmond owes this to customers and needs to continue improving it to provide results that are more relevant.