Or should we get excited about Fiji and 300 series or not?

Jun 16, 2015 14:59 GMT  ·  By

The signs we got at Computex and the numerous leaks on the Internet before tonight's official launch of the new HBM technology and 300 series from AMD gave us a pretty clear view of what sort of things we should expect.

It's no secret that AMD's event is a major one for the entire graphics cards industry. Not only is a new series being unveiled but a brand new technology is as well. Nvidia's eyes will be keenly watching what sort of prospects the new Fiji GPUs will bring to the table and how the HBM tech will be demonstrated to the public.

All this combined will prove an even harder task for AMD to have this go flawlessly so the impact of its new tech will be complete. The AMD Radeon Fury series that will come with the brand new HBM technology isn't extremely impressive on paper: sporting only 4GB of stacked memory (compared with Nvidia's 12GB for Titan X) and working on the already standard 384-bit bus, it's all about handling energy efficiency properly. AMD doesn't want to tackle power consumption with raw metal, brute force and sheer numbers, as Nvidia does, but will rather sort it out by intelligent design.

Together with the rebranding of the 200 series under a new name and better specs, AMD also hopes that it'll also deliver deadly blows to Nvidia's low-spec catalog, something that the latter should really be worried about.

I have high hopes about what AMD will unveil tonight (GMT+3 time), as they're not only competing against a strong adversary but also treading on new technological ground.