14 DAY TRIAL // It just became public news that the World Wildlife Fund (WWF) and Canon Europe, one of the world's leaders when it comes to imaging solutions, decided that it was high time they renewed their green-oriented partnership.
More precisely: WWF is expected to continue using Canon technology in order to pin down the changes our natural world is currently undergoing.
Further on, these images can be used to raise environmental awareness and make people understand that climate change and global warming are not things to be toyed with.
Cyp da Costa from said company presumably made a case of how, “Canon Europe is focused on raising awareness of conservation issues and our partnership with WWF International is a key component of our overall commitment to sustainability.”
As part of this collaboration, Canon Europe is to support a WWF expedition to the Arctic, which is to be referred to as “Sailing to Siku – Voyage to the Last Ice Area” and which will most likely take place this autumn.
Apparently, their main goal for traveling to this remote part of the world is that of gathering new data with respect to how the ecosystems here are responding to global changes in terms of climate.
Environmentalists working with the WWF explain that, without proper knowledge of such matters, it is virtually impossible to design and implement conservation projects that actually work.
WWF's official website quotes Cyp da Costa's views on this expedition, “We are proud to continue our work as WWF International's Conservation Imaging Partner by supporting an expedition that aims to extend our knowledge of the Last Ice Area, one of the least-explored regions of the world.”
From where we stand, ever since it was first agreed upon back in 1998, this partnership between the WWF and Canon Europe has proven to be nothing but successful; therefore, we fully support their decision to carry on with this collaboration.