Apple’s developer-focused event attracts bigger crowds with the passing of each year

May 7, 2010 07:32 GMT  ·  By

Late last month, Apple issued an official report confirming that its annual Worldwide Developers Conference would kick off on June 7 this year, at San Francisco’s Moscone West. Tickets for the event have already sold out, Apple reveals on its website (screenshot available to the left). The company has also announced that this year’s Apple Design Awards will focus entirely on the iPhone.

Via a press release issued on April 28, the Cupertino, California-based electronics maker revealed that it would hold its annual Worldwide Developers Conference on June 7 through June 11, at Moscone West, in San Francisco. The first iPad development sessions and hands-on working labs for iPhone OS 4 were confirmed as part of the five-day conference, as well as Mac OS X core technology labs.

“This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” Scott Forstall, Apple’s senior vice president of iPhone Software, said at the time of the announcement. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”

As noted above, Mac OS X development has been phased out from the Apple Design Awards (ADA). The Mac maker enumerates the sessions offered in support of the five technology tracks on the Developer area of its website. These include Application Frameworks, Internet & Web, Graphics & Media, Developer Tools and Core OS.

Apple is set to announce five iPad and five iPhone Apple Design Award winners. These will be selected from the App Store based on design, technical excellence, innovation, quality, technology adoption and performance. There is no requirement to enter the Apple Design Awards, so every iPhone and / or iPad developer has a shot at winning, according to the Mac maker.