Services

Vringo and Universal Music Group Sign Video Ringtones Agreement

The top 20 video sales in Universal Music Group's collection available on Vringo

By Sorin Trusca, Communications News Editor

11th of July 2007, 13:06 GMT

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Vringo, the first video ringtone sharing community in the world, announced a trial licensing deal with Universal Music Group that will enable Vringo subscribers to personalize their own video ringtones using clips from some of the most popular videos in Universal Music Group's collection. The licensed clips represent the top 20 video sales in Universal Music Group's collection and range

from Snoop Dogg's "Drop It Like It's Hot", to Rihanna's "SOS", Sugababes' "Push The Button", 50 Cent's "Outta Control", "Candy Shop" and "Just A Lil Bit"', Nirvana's "Smells Like Teen Spirit", Mario Winans' "I Don't Wanna Know" and Guns N' Roses' "Sweet Child O' Mine".

"The Universal Music Group videos being delivered to Vringo customers showcase the world's most popular artists and musicians, performing their landmark hits," declared Rob Wells, senior vice president-Digital, Universal Music Group International. "We're pleased to make our artists available to an even wider and more connected worldwide audience through this service."

Vringo is a service that allows users to share short video clips each time they make a phone call. The videos, also called Vringos, are associated with the caller, not the called phone. Subscribers to the Vringo service use a buddy list to deliver a 2 to 10 seconds personalized video clip announcing the caller to the person being called. Users can select their Vringo clips through the phone or online, and from a variety of premium content. They can also download promotional clips at no cost, or generate their own free clips with the phone's video camera. As soon as a user selects and sends a clip, it is downloaded to all friends' phones. Vringos can be sent to any subscriber in the Vringo community with a compatible wireless phone.

"Vringo is proud to be able to include Universal Music Group's content in the Vringo catalogue," said Jon Medved, Vringo CEO. "It will give subscribers access to some of the most compelling and popular material in the world today. We expect Universal Music's content to strongly resonate with the Vringo user base."

TAGS:

Vringo | Universal Music Group | video ringtones | mobile video

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