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January 30th, 2013, 14:09 GMT · By

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Volkswagen Super Bowl Ad Branded Racist for Using Jamaican Accent

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I hope you’re ready for Super Bowl and the massive number of ads (and movie trailers) that are about to come your way in the following days. In the meantime, above is the latest for Volkswagen.

Check it out.

The idea of the ad is pretty simple: drive a Volkswagen and everything – even the bad things in life, like Mondays or trouble at work – will seem better. Volkswagen is practically the certified way in which you can turn a frown upside down.

It’s the accent used in it that’s drawing some heat, with voices online saying that it makes the ad “racist” and offensive.

Some even go as far as to call it as offensive as “Blackface with voices,” ONTD notes.

Perhaps political correctness strikes again and makes another innocent victim. What do you think: is the ad really offensive or are certain people simply looking to feel “offended” no matter what?

TELL US WHAT YOU THINK:

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READER COMMENTS:


Comment #1 by: lakersfan1 on 31 Jan 2013, 09:43 UTC reply to this comment

Cute ad. I really enjoyed it. I'm getting sick of the pc world we live in.


Comment #2 by: Blackjade on 31 Jan 2013, 13:04 UTC reply to this comment

I think it's funny. People need to get a life!!


Comment #3 by: MM on 31 Jan 2013, 13:27 UTC reply to this comment

Jamaican is a race?


Comment #4 by: Pelicans on 31 Jan 2013, 14:46 UTC reply to this comment

Boy, I sure would hate it if my race was made out to be fun....Should I be offended because I am from Minnesota??? If you don't have anything worthwhile to say, DON'T!!!!! Great commercial VW!!!


Comment #5 by: Pitabratt on 31 Jan 2013, 15:26 UTC reply to this comment

I heard Bobby McFerrin "Don't worry be happy" all fun political correctness gone overboard again.


Comment #6 by: proud jamaican on 01 Feb 2013, 11:29 UTC reply to this comment

Ingenioius of Volkswagon to find the hidden treasue that is jamaica and utilize it

The people claiming racism are people who want jamaica to stay in its place the harder they try to keep us down the more we come up shining jamaica has been a "out of many one people" before all this political correctness nonsense veiled as looking out for us.
You are showing how ignorant you are not knowing that we have white, Asian jews Arabs all kinds of people who make up jamaica we are not a race my friend we are a people you cant box us in we continue to shine.
I hope jamaica continues to benefit from these positives images. Big Up VW and thanks for the happy song wishing you all the success you deserve.

Go jamaica do your happy dance life is hard but a posotive attutide can change all


Comment #7 by: ti on 04 Feb 2013, 11:27 UTC reply to this comment

i just want to know how the this is racist


Comment #8 by: Pdelfrate on 05 Feb 2013, 05:12 UTC reply to this comment

Anyone who thinks this is racist needs to get a life. It is a funny commercial depicting the Jamaican 'happy times' and tries to put the Volkswagen brand in the same light. Those who think of Jamaicans as a black race do not know anything about Jamaica. Jamaica has more diversity and much less racism then does our country. This is why Jamaica has embraced the commercial and here we try to find fault.....we do not personify the 'happy times'.....sadly.

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