Vodafone to Offer YouTube Mobile

Mobile operator Vodafone has announced the agreement with YouTube according to which Vodafone's customers will be offered the YouTube experience on their mobile phones.

The service will initially be launched in the UK and will soon also be available in key markets across Europe, offering customers the opportunity to access a mobile version of the popular YouTube service directly from Vodafone live!

"People want to view and share favourite YouTube videos seamlessly wherever and whenever they want," said Steve Chen, Co-Founder and Chief Technology Officer for YouTube. "Partnering with Vodafone will accelerate those efforts to serve our loyal YouTube users as well as allow new mobile audiences to enjoy YouTube."

The popular video sharing service, YouTube is already available in the US on Verizon wireless and is now made available for European customers as well through Vodafone.

As a part of the Vodafone live! service, YouTube will provide a daily section of new videos and will allow users to forward links of their favorite video content to friends and family, upload their own content directly from their mobile phone or search through various categories.

"Today's announcement with YouTube further expands the range of Internet services we're bringing to the mobile, introducing a seamless experience that allows customers to engage with user generated content on the move," said Frank H. R�vekamp, Global Chief Marketing Officer, Vodafone. "Through attracting the most popular internet brands onto Vodafone mobile devices we will continue to ensure our customers can access and share the best entertainment anytime and anywhere."

Vodafone and YouTube are also planning to explore new ways of enhancing this offering and it looks like they will continue a close cooperation during the following months.