WiFi has already become a trend, because it allows the users to interact on multiple levels, and not just the one related solely to the Internet. And thus it has begun to attract the attention of the major communications companies, including the mobile telephony operators.
The most recent case is that of Vodafone Germany, which has partnered with the British
wireless Internet provider. According to the contract, The Cloud commits to install until 2009 10,000 WiFi hotspots across Germany, in public locations, as for example hotels, airports and train stations.
The hotspots will be used by Vodafone's customers, and the costs will be transferred directly to the mobile telephony bill issued by the company.
At this moment, Vodafone owns 700 hotspots in Germany, and The Cloud 350. The advantage for The Cloud is that the agreement is not an exclusive one, the British company being able to offer its services also to Vodafone's competition, represented by KPN, E-Plus or O2.
This initiative is intended to fight back the aggressive manner in which the company that dominates the German market, Deutsche Telekom, has implemented the WiFi technology, by having over 4,500 hotspots installed across the country.