Microsoft Game Studios and 4Kids Entertainment celebrated the introduction of "Viva Piñata," a high-energy, mass-appeal entertainment property created by Rare, that brings a vibrant world of living piñata animals to video games, television and beyond. The "Viva Piñata" universe showcases an engaging cast of colorful, wild-roaming piñata animals that entertain and challenge imaginations.

"Viva Piñata" will offer a number of entertainment elements enjoyable for everyone - from kids to adults. The "Viva Piñata" world will include a Saturday morning 3-D animated television series, slated to premiere this fall on 4Kids TV on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!, Pokémon, Cabbage Patch Kids and Teenage Mutant Ninja Turtles.

An immersive video game developed by Rare exclusively for the Xbox 360 video game and entertainment system is scheduled to debut this holiday worldwide, enabling gamers to create and customize piñata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007.