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"Viva Pi�ata" Universe Revealed Spontaneous and fun, pi�ata-filled world showcased	By Silviu Stahie, Video and PC Games Editor 17th of March 2006, 09:05 GMT Adjust text size:


Microsoft Game Studios and 4Kids Entertainment celebrated the introduction of "Viva Pi�ata," a high-energy, mass-appeal entertainment property created by Rare, that brings a vibrant world of living pi�ata animals to video games, television and beyond. The "Viva Pi�ata" universe showcases an engaging cast of colorful, wild-roaming pi�ata animals that entertain and challenge imaginations. "Viva Pi�ata" will offer a number of entertainment elements enjoyable for everyone - from kids to adults. The "Viva Pi�ata" world will include a Saturday morning 3-D animated television series, slated to premiere this fall on 4Kids TV on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!, Pok�mon, Cabbage Patch Kids and Teenage Mutant Ninja Turtles. An immersive video game developed by Rare exclusively for the Xbox 360 video game and entertainment system is scheduled to debut this holiday worldwide, enabling gamers to create and customize pi�ata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007.

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