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Vista to Generate $70 Billion in Revenue for the U.S. IT industry

And create in excess of 100,000 new jobs

Dec 11, 2006 08:58 GMT  ·  By
  

Microsoft and IDC have released forecasts measuring the upcoming impact of Windows Vista in the United States. Presenting the economic impact of the operating system on the American market, Microsoft aims to convince the IT industry to jump on the Vista boat in the coming year. As leverage, the Redmond Company is promising that Vista will generate $70 billion in revenue. Not only this, but the operating system will also drive the growth of the jobs in the tech industry by 100,000 new positions.

"Our research indicates that Windows Vista will infuse new energy into the market in its first 12 months of availability, driving important job and economic growth through new industry revenues," said John F. Gantz, chief research officer and senior vice president of IDC, and author of the study. "Relatively rapid and widespread adoption of Windows Vista means that its launch will not only affect Microsoft, but will also have a positive impact on local economies throughout the world."

Here are a few highlights of the IDC study as presented by Nick White, Microsoft Product Manager:

- For each dollar of Windows Vista-related revenue Microsoft receives in 2007, the IT industry at large will reap more than $18 in revenues. - Microsoft partners will invest about $10 billion preparing and rolling out their Windows Vista-related products. - Microsoft partners and others in the IT industry are expected to generate over $70 billion in revenues in 2007 directly tied to Windows Vista. - In 2008, 80% of Microsoft client operating systems shipped into enterprises will be Windows Vista.

Back in September 2006, Microsoft and IDC presented a similar study on six key European markets. In Denmark, France, Germany, Poland, Spain and the UK, Windows Vista is forecasted to generate $32 billion in revenue in the first year and over 50,000 new jobs.

"It is exciting to see the level of investment partners are putting behind Windows Vista, because this investment will create opportunities for people, businesses and economies," said Brad Goldberg, general manager for the Windows Client Product Management Group at Microsoft. "Windows Vista illustrates the powerful economic impact Microsoft's innovation can have for our partners and the IT industry."