14 DAY TRIAL // Microsoft has begun calculating the revenue that Windows Vista would deliver following implementation. The Redmond Company's marketing efforts for Vista have focused on the New York IT industry. Microsoft has forecasted that Vista will generate a revenue in excess of $7 billion dollars in 2007 for the NY IT industry alone.
The first year of market availability for Windows Vista will mark a significant impact delivered by the adoption of the operating system by the members of the New York's IT industry. Microsoft commissioned a study to IDC to measure the extent of Vista's market impact in 2007 and the conclusions point to a drastic increase in both new jobs and revenue.
According to the data from the IDC study, over 17% of the total IT employment in New York will be directly connected to Windows Vista. Additionally, Microsoft revealed that it expects Vista to generate in excess of 16,000 new jobs that will be related to the operating system.
"Windows Vista will create additional revenues for Microsoft in New York, but will also create even bigger economic ripples throughout the ecosystem that sells products and services in New York that run on or work with it," said John Gantz, chief research officer and senior vice president of IDC. "Windows Vista's footprint in the state will be wide, as original equipment manufacturers sell PCs that run on it, software companies sell applications that run it, and services and distribution firms deliver, install, support and train on it. We expect that in the first year of Windows Vista shipments, this ecosystem will sell more than $7 billion of Windows Vista-related products and services in New York."
However, the $7 billion revenue is correlated with costs that will reach approximately $700 million for Windows Vista-related products and services in New York. In this context, Microsoft is promising that for each dollar of investment related to Vista will result in more than $19 dollar in revenue for the business environment outside the Redmond Company.
"Microsoft is proud to bring products to market that help infuse economic growth here in New York," said Michael Robinson, New York Metro District general manager at Microsoft. "This launch is generating economic opportunities in New York and across the nation by creating jobs, enabling organizational efficiencies and helping solve business challenges for our customers, partners and the IT industry as a whole."