RMS Public Relations’ iPhone App PR Department aids launch, plans to support more developers

Mar 19, 2010 15:30 GMT  ·  By

Complete Reality Suite is the name of the new software the RMS Public Relations iPhone App PR Department has been engaged to develop by Visionary Apps LLC. The application is an aggregate of three software platforms, and addresses companies and software developers who are aiming at press exposure for their applications.

The Complete Reality Suite has already gained notoriety. With Apple asserting that, “Within one week post-launch,” the app in question “was listed as the number seven most downloaded free business iPhone App,” there seems to be no question about it.

The RMS iPhone App PR Department, constituted earlier this year, interacts with mobile-software developers directly on matters regarding press awareness of their products, the company officially reports. “What impressed me most about RMS was how quickly they got what we were doing and they had the right contacts to help achieve substantial media exposure for us – quickly,” Dan Burrus, founder, technology forecaster and business strategist for Visionary Apps, said. “Coverage, such as Wall Street Journal, Gear Diary and PC World’s App Guide has really helped to define our brand in the market and achieve the results we needed from a launch.”

Practically, the RMS team has developed a wide proprietary list of media contacts that include mainstream media representatives, as well as the most influential bloggers in order to create an appropriate areal for developers. Within RMS, the iPhone app team has mustered its strength and launched several app platforms “generating over 200 + articles with a gross circulation of $183.5 million, and an advertising equivalency of approximately $16 million,” the company reports.

The Complete Reality Suite features three main mobile software applications, released on the iPhone and iPod touch, Foreclosures, Homes and Rentals. This triple-package “promises to revolutionize the way that people conduct their home buying searches, and the way realtors connect with and assist potential homebuyers,” the company claims.

“RMS is dedicated to helping companies bring their products to the masses through a combination of persistence, skill and A-level media relationships,” Shana Starr, founding principal at RMS, explains. “Our success,” she emphasizes, ” lies in our experience, hard work and senior-level talent.” Download Foreclosures - Complete Reality Suite (Free) Download Homes -  Complete Reality Suite (Free)

Download Rentals - Complete Reality Suite (Free)