Virgin Mobile Joins Cancer Fight by Launching LG Pink Flare

Virgin Mobile USA announced the launch of the LG Pink Flare limited edition mobile phone, which will be available nationwide exclusively at Best Buy stores. The company also stated that the launch of the handset allowed it to join the fight against breast cancer.

The Pink Flare handset has a price tag of $29.99, and five dollars from the acquisition of every unit will go to Susan G. Komen for the Cure, the largest breast cancer organization in the world, for the funding of research programs in the field. Virgin Mobile USA and Best Buy announced that they planned to donate a minimum of $150,000 to Susan G. Komen for the Cure's programs.

“We couldn't be more excited to bring this partnership to our customers by offering such a great way for them to get involved in this important cause,” said Joel Silverman, vice president of sales, Virgin Mobile USA. “It's our experience that Virgin Mobile USA customers look to actively support causes that they care about and this partnership with Best Buy and LG provides a new, visible opportunity for them to do so.”

“Susan G. Komen for the Cure's partnership with Virgin Mobile USA and Best Buy offers consumers a visible and effective way to support our mission to end breast cancer forever,” said Katrina McGhee, vice president of marketing at Susan G. Komen for the Cure. “The electric-pink phone enables consumers to make their support known and encourages them to use their voice in the breast cancer movement.”

Last year, approximately 180,000 women were diagnosed with the aforementioned form of cancer, while over 40,000 women died from it in the United States.

“These numbers are unacceptable,” said McGhee. “We have come a long way in the breast cancer movement, but there is still more work to be done. With the help of Best Buy and Virgin Mobile USA, we are moving closer to our vision of a world without [this type of] cancer.”