14 DAY TRIAL // The marketing team from “Old Spice” is used to knocking campaigns out of the park. Their clips featuring NFL players Isaiah Mustafa and Terry Crews went on to become virals, internet staples still referred to by many.
Their recent campaign called “Smellcome to Manhood” is no different. Despite being online for just a couple of days, the video for “Mom Song” already scored over 2 million views.
The concept behind this one is of a couple of overly attached moms singing in despair that Old Spice made men of their sons and thus robbed them of their babies. We're talking about seriously deranged moms, stalking their boys as they go on their dates, in circumstances that draw hysterical laughter.
There's a mom hidden behind the curtains, one hanging on to the rear bumper of a moving car, one falling from the sky with a violin and another that emerges from between the cushions of the couch and slithers in a snake-like manner back to her knitting, while blaming Old Spice for her son's success with the ladies.
Check out the video and decide whether this latest campaign by Old Spice is another hit or just creepy and offensive.