14 DAY TRIAL // Every day, we hear about another example of a shamelessly altered image that bears no resemblance to reality, printed in magazines, advertising materials, or up on giant billboards and, every day, we wonder when this will end. The video above offers an idea of the extent to which digital alteration is taken.
For the record, the video, created by GlobalDemocracy.com, has been online since 2011 but, for some reason, it’s picking up traction once more online.
If you check it out above, you can see why: the model who first steps on the set to pose for the camera, before makeup and hair, bears absolutely no resemblance to the woman in the final picture.
This doesn’t happen only because the model gets her makeup and hair done professionally either: as the time-lapse video above shows, she is practically transformed into a living version of a Barbie doll in Photoshop.
The point of the video is, as stated on the aforementioned website, to draw attention to how the bodies and faces we see in the media are not real, but rather manipulations of reality.
“We all now know that seeing thousands of ‘perfect’ body types in the mass media is having negative effects on young girls and more. Airbrushing as a practice should be discouraged when it transforms otherwise permanent features on models,” GlobalDemocracy writes, asking for a “mandatory disclaimer” that should accompany photos like the one above.