Vimeo has always been a hub for creative artists to show of their stuff. While it is often compared to YouTube, Vimeo is a lot more focused on the artistic endeavour than Google's giant video site. Which is why the new Music Store Vimeo is debuting makes so much sense.
Before you ask why in the world Vimeo, a video site, would launch a music store, you have to know that this is not the iTunes type of music store, rather it's marketplace for video artists to license music for their creations.
"As many of you know, finding music for your videos can be somewhat... well, painful. Licensing music on your own can be confusing and finding good free music can take forever," Vimeo's Blake Whitman writes.
"Vimeo Music Store is your one-stop-shop for finding, discovering and licensing high quality music for your videos," he announced
The need for such a feature is quite obvious. Many budding artists have problems licensing music for their videos, it can be expensive and very confusing if you don't know how to go about it.
The Vimeo Music store comes with over 45,000 tracks, some free some available for licensing with a fixed, one-time fee of $1.99 (1.48 Euro) for personal use and $98 (73 Euro) for commercial use.
If you plan to show off your video on Vimeo or other places but won't make any money from it, meaning no money from advertising, awards and anything else, then you can opt for the cheap $1.99 license. Of course, you may find that the perfect track is available for free under a Creative Commons license.
"We've built a simple and intuitive interface for you to easily search for music using a variety of different music criteria, and then purchase and/or download the tracks you want," he explained.
"Search mood, genre, tempo, themes, instrumentations and then use the advanced search to whittle down the results even further," he said.