This year's Super Bowl Ad from Coca Cola will be interactive, producers say. The ending will be in viewer's hands.
The company has already released their ad, a video of which is posted above. Three teams, the Cowboys, the Bandlanders or the Showgirls, battle it out to reach a giant Coca Cola bottle lying in the middle of the desert.
According to Huffington Post
, going to CokeChase.com
will give everyone a chance to choose who gets to the bottle first. The voting will determine how the clip ends, and the winning version will be displayed after the most important football event of the year.
I, for one, believe it is a great idea to get the fans in on the commercial, and I would probably go for the Showgirls. Tell me your pick in the comment section.