14 DAY TRIAL // 724 Solutions, a leader in the mobile data solutions area, announced today the launch of its Seamless Access Video Optimization Module, a solution aimed at offering mobile phone carriers the possibility to reduce bandwidth usage when delivering video content to mobile devices. According to the company, the new solution reduces the size of video files delivered to mobile Internet and mobile broadband subscribers, providing operators with the possibility to maintain their radio network capacity.
Moreover, the new Video Optimization Module not only reduces the file size, but it also ensures that the videos are delivered from an intelligent cache, offering even more bandwidth reductions when it comes to providing the same video content like the one that is available on popular sites such as YouTube. According to some of the latest analyst forecasts, more than 80 percent of mobile data traffic will go to 3G+ devices and broadband-enabled laptops by 2013, while 60 percent of it will include video services, a growth that will determine carriers to find solutions to boast their network capacity and increase bandwidth.
The new solution from 724 Solutions can provide benefits for subscribers as well, leveraging their experience, while also enabling more profitable data services. The solution processes videos so that the individual transaction size is reduced and that data throughput and network efficiency are both improved. The company also states that the optimization techniques used by the solution will vary according to device, network bearer, service type, content type and other characteristics.
“Video access from mobile subscribers is the single largest contributor to the future growth of mobile data traffic, services revenues and one of the most significant drivers of data services profitability. Mobile operators must stay ahead of the demands on network capacity, subscriber expectations and the competition by taking urgent action to architect and equip their networks to scale economically and efficiently without compromising the subscriber experience,” John Sims, chief executive officer of 724 Solutions, said. “The new Seamless Access Video Optimization Module allows mobile operators to do just that, but also enables them to use the intelligence within their network to tailor a differentiated experience for their subscribers.”