14 DAY TRIAL // The online video stats for April have come in and they paint a familiar picture. YouTube is in a league of its own, with over 40 percent of the US online video market. Hulu continues to rank second, but its growth has stalled in the past months. And newcomer Vevo keeps growing now, being the sixth largest video site in the US in terms of videos watched.
In total, 178 million Americans watched at least one online video in April, down from 180 million in the previous month, according to comScore numbers. In total, they watched 30.3 billion videos that month. 83.5 percent of the entire US Internet audience watched a video in April.
Google Sites, meaning YouTube, accounted for the biggest audience and for the biggest number of videos watched. The site served 13 billion videos in April, 43.2 percent of all videos watched. More than 136 million people watched an average of 96 videos on YouTube.
Hulu came in second in terms of videos watched, close to 960 million, namely 3.2 percent of the market. However, it ranked just eighth in terms of unique viewers who watched an average of 24 videos. Hulu has been hovering around the same traffic level for several months.
A lot more interesting is Vevo’s progress. In just a few months, it became one of the most popular video sites in the US. It ranks sixth in terms of videos watched, 331 million, but fourth when it comes to viewers, 43 million.
Having launched in December, the site’s growth would be impressive if it weren’t for the fact that much of the traffic actually comes from YouTube. A joint-venture between Google and the major music labels, Vevo now houses most of the music videos on YouTube. Music videos are one of the most popular category of videos, so Vevo’s success was to be expected.