Telecoms

Verizon Wireless and Limbo 41414 Introduce The Limbo Show on V CAST

Users can win prizes for low prices every day by participating in 'Limbo Auctions'

By Sorin Trusca, Communications News Editor

21st of March 2007, 13:43 GMT

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Verizon Wireless and Limbo 41414 announced an exclusive agreement to launch an original game show entitled The Limbo Show on V CAST. The Limbo Show combines pop culture and current events with a series of 'Limbo Auctions' in which players can win amazing prizes for low prices every day.

Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its premiere Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is

that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.

The Limbo Show gives Mobile Web 2.0 users the ability to view auctions, previous winners and bid on auction items. From fantasy vacations and luxury cars to home electronics, new handsets and Starbucks gift cards, the show's host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks," and she also hosts a monthly feature inviting viewers to text her which prizes they want to appear on the show. The program was created and is produced by a team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy Award winner, Janelle Fiorito.

In addition to having the opportunity to win prizes via text messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes - such as exclusive Verizon Wireless ringtones - in the Limbo Rewards online store.

The Limbo Show debuts on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85. To start playing Limbo, Verizon Wireless customers can send a text message with the word V CAST to 41414.

TAGS:

Verizon Wireless | V CAST

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