Adobe Systems Incorporated announced a strategic alliance with Verizon Wireless to start a mobile ecosystem built around Flash technology that will allow developers to create new interactive mobile content experiences for Verizon Wireless customers. Through this agreement, Verizon Wireless is expected to become the first wireless operator in North America to introduce Flash enabled handsets that use the technology to deliver a customized user experience. Developers will be able to create and offer new rich content, applications and data services based on Flash and targeted at these handsets.

"At Verizon Wireless we recognize that an exciting and simple to use mobile experience will accelerate customer adoption of new data services now offered across our network," said John Stratton, vice president and chief marketing officer for Verizon Wireless. "Our relationship with Adobe will help us deliver a rich, seamless and branded experience across mobile devices and at verizonwireless.com."

The combination of Verizon Wireless and Adobe will enable the mobile developer community and content providers to target new handsets, utilizing the design and development environments Adobe Creative Suite and Macromedia Studio from Adobe.

"Verizon Wireless is an industry innovator and is pioneering new consumer content," said Al Ramadan, senior vice president, Mobile and Device Solutions Business Unit at Adobe. "This relationship marks an important point in the evolution of the wireless experience and provides an unique on-ramp for the millions of web designers who have been waiting to bring their creative ideas to our connected mobile world."